Amazon gets notice against Ayodhya temple ‘Prasad’

The controversy revolves around the sale of sweets online under the name “Shri Ram Mandir Ayodhya Prasad,” implying they’re blessed offerings from the Ram Temple in Ayodhya, currently under construction.

A vertical high angle shot of a traditional Indian sweet made of wheat flour and jaggery

This practice has drawn the ire of the Confederation of All India Traders (CAIT), who filed a complaint with the Central Consumer Protection Authority (CCPA). They argue that Amazon is engaging in “deceptive trade practices” by falsely associating the sweets with the revered temple, influencing purchase decisions based on religious sentiment.

The CCPA has taken notice, issuing a stern warning to Amazon for “misleading consumers about the true characteristics of the products.” Specific examples cited include offerings like “Sri Ram Mandir Ayodhya Prasad – Raghupati Ghee Ladoo” and “Ayodhya Ram Mandir Ayodhya Prasad – Desi Cow Milk Peda.”

Adding spice to the matter, the CCPA has given Amazon a mere seven days to respond to the notice. Failure to do so could result in serious consequences under the Consumer Protection Act, 2019. This puts the online giant in a sticky situation, potentially facing both consumer backlash and legal action.

So, what’s the big deal?

On the surface, it might seem like just a marketing gimmick – associating sweets with a holy site to boost sales. However, critics argue that such practices exploit religious sentiments for commercial gain. They highlight the possibility of consumers, especially those driven by devotion, making purchases based on false claims rather than the actual quality or origin of the sweets.

Furthermore, some see this as a broader issue of online platforms needing stricter regulations to prevent the misuse of religious imagery and symbols for marketing purposes. The concern is that such practices could erode consumer trust and create an unfair playing field for smaller businesses who can’t compete with these tactics.

Ayodhya Ram Temple Opening Ceremony

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